Royal Caribbean Changes Loyalty Program

Rumors had been swirling for a while that Royal Caribbean was set to make some changes to their popular loyalty program, the Crown & Anchor Society.  Today they are making an announcement to confirm the changes and they have already outlined them on their website.

The main change is that the program goes from per cruise based credits to per day based points.  In other words, instead of getting 1 cruise credit for a 7 night cruise you would now get 7 points.  If you book a suite, you get double points so that 7 night cruise nets you 14 points.  They've also added some additional tiers to the program and new benefits.

Here are some more details from the Royal Caribbean Website.


RINGING IN THE NEW YEAR WITH NEW ENHANCEMENTS

We are very pleased to celebrate the New Year with exciting new ways for you to be recognized as a member of the Crown & Anchor® Society. We listened to your feedback and have made many of the changes you asked for. We are proud to introduce to you a better way to reward your loyalty, new levels of recognition and more…

New Cruise Points - We've Made it Easier

Cruise Points is the new way to earn your membership status in the Crown & Anchor® Society.

Earn one Cruise Point for every cruise night you sail with us and DOUBLE the points when you purchase a suite.

For Example: When you take a 7-night cruise, you'll earn 7 Cruise Points, and when you purchase a suite, you'll earn 14 Cruise Points.

Please note: On January 21, 2011 your cruise credits will be converted to Cruise Points. To see your new Cruise Points go to our online calculator. (Any cruises taken after January 21, 2011 may take up to the normal 14 days to be applied to your account.)

Introducing Two New Membership Tiers

1. Emerald Tier
In recognition of our members journey from Platinum to Diamond, we have created a new Emerald tier. Emerald members will enjoy some new benefits including higher balcony and suite discounts and a personalized welcome gift/amenity onboard.

2. The Pinnacle Club
Pinnacle Club members are truly a unique group who have reach our highest status. Honored for their incredible loyalty, we recognize this prestigious group with special benefits. Those Diamond Plus members who are being invited to join Pinnacle Club, as of the date of this announcement, will have completed a minimum of 100 cruise credits.*

*Moving forward, achieving Pinnacle Club status will require 700 points.

Upgrade Preferences
As you know, we always sail full, so there are very few upgrade opportunities, but when we can, we want to give you, our valued Crown & Anchor® Society members, first priority on stateroom upgrades if they become available. Please make sure to choose your Upgrade Preferences and Update your Profile online.


New Personalized Website

Welcome to a Whole New World of Choice!

• Enjoy easy access to secure, member-only Exclusive News, Offers and Promotions
• Choose your own Upgrade Preferences, Update your Profile anytime and sign up for Member-Only Email Offers
• Take advantage of your exclusive, personalized Cruise Meter, which automatically keeps track of your Cruise Points
• Review your Cruise History and more...

Start enjoying all the Exclusive Benefits and Privileges of Crown & Anchor® Society Membership!

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